Car Showcase
A launch site that treats the car as the interface.
- · Art Direction
- · Motion & 3D
- · Web Development
Automotive sites drown the machine in configurators and chrome UI. This one had to deliver the showroom feeling: the car, the light, and very little else.
Inside Car Showcase
Key screens from the shipped experience — structure first, drama second.
The car owns every frame; the interface appears only when reached for. Scroll moves the camera, not the page — a walkaround, a detail pass, the interior, the drive.
Design
system
A minimal monochrome palette with muted highlights — built to scale across every surface.
Visitors complete the full walkaround at remarkable rates, and the configurator entry point converts because desire is built before options are offered.
Art direction, scroll-driven camera choreography, interface design, and a performance-obsessed build.
