The story behind the ASCND name

and the meaning of

its mascot.

Inspired by the Greek story of Icarus.

01 — Why ASCND

ASCND is a mission before it is a name: to help others ascend,

to always get back up, whatever the fall,

and aim higher than before.

Our whole team believes the same thing: that our expertise — strategy, design, and technology working as one — can take a client’s business and raise it to another level.

02 — An old story says it best

I

For knowing too much, Daedalus and his son were locked away — inside the very labyrinth the craftsman had built for the king.

II

The only road left was up. So Daedalus built two pairs of wings — feathers, harness, and wax.

III

He warned the boy: not too low, the sea will take you — not too high, the sun will. Icarus rose. And kept rising.

IV

The wax let go, and the sky did too. The boy fell — and the sea that caught him still carries his name.

04 — How we read it

The ambition was never the flaw. The plan was. So at ASCND,

we build the team that delivers a plan that works —

taking you higher, and higher.